brief recruit cultural enthusiasts and influencers with strong ties to the art scenes of Ottawa, Montreal, and Toronto to participate in focus group to discuss Kingston’s new cultural offerings
client city of kingston
in partnership with alphabet creative
role influencer curation, experience design, hosting
Kingston’s cultural life is rich and varied, but not widely celebrated within the city and broader tourism region.
The launch of the new “Arts Campus” along the Kingston waterfront created a new opportunity for the City of Kingston to promote its culture locally and to potential visitors.
the weekend
We assembled recording artists, festival organizers, creative directors, photographers, and cultural leaders for a weekend of cultural events, dining and adventures in the arts.
physical invite
Personalized invitations with an itinerary and other hints about the trip were sent to guests one week prior and included gifted LAMY pens.
welcome to Kingston
Curated welcome packages from the art community’s influencers and artisans included weekend essentials such as phone chargers, notepads, pre-paid Visa cars, and of course - craft beer.
selected captures
results
The objective of this effort was to gather qualitative first-person impressions and at the end of the weekend a moderated group discussion/follow-up survey was held on their impressions of the experience- which moments were most memorable, surprising and special. The results of this discussion were used to create a promotional campaign that highlighted the City of Kingston's cultural tourism and the appeal of its cultural life.