brief direct all digital marketing strategy related to Eat, Drink, Spring!
client ottawa wine and food festival
role digital strategy, influencer program, digital content creation
Everything digital for Eat, Drink, Spring!
We developed an influencer marketing program and created content to celebrate the new spring entertaining season and its new downtown location.
digital influencers
The curated group of Ottawa based influencers focused on food, drink, lifestyle, and fashion developed content to hail the start of the warmer weather entertaining season.
original content
Working with vendors and special guests, content in support of the event programming was developed to share on multiple digital platforms.
selected captures
results
The success of this campaign was measured by 800K digital impressions and 120% community growth on social channels owned by The Ottawa Wine & Food Festival over the course of the contract.