équipe

brief drive traffic to the mall through the use of digital marketing tactics

client  billings bridge shopping centre

in partnership with 50 strategy + creative

role  digital strategy, influencer activation, photography, content creation, community management, styling

Convenience and style in a hidden gem.

Billings Bridge Shopping Centre is a convenient, style-conscious mall that makes shopping fun and easy. We developed and deepened the relationship the centre held to its shoppers by telling its best kept brand stories online and in print.

community management

We acted as the first line of communication for Billings Bridge on all digital channels. Several hours were spent on site every week curating the best products, talking to tenants, and telling stories of those who shopped at the mall.

curated lookbooks

Holiday, back-to-school, fall, and summer are big opportunities for the shopping centre to curate the best that the mall has to offer and feature it in print. We helped source, style, and photograph lookbooks that were used for direct mail, online, and social media.

blogging + digital content

Collaborating with tenants and curating the mall, weekly content was created for the blog and optimized images for each digital platform was shared on social properties to engage followers and drive traffic.